Dallas Fort Worth Association Executives
What are Your Corporate Partners REALLY Thinking? PDF Print Email
Friday, December 04, 2020 11:01 AM

What are Your Corporate Partners REALLY Thinking?

By Bruce Rosenthal

I was asked by the CEO of the association where I worked to take charge of the association’s corporate partnership program. That was in late 2008, just as the economy tanked!

I knew we had some corporate partners who would get no new business from our members for the next year or so due to the state of the economy. Our association therefore needed a new value proposition for our corporate partnership program.

The challenges caused by the poor economy in 2008 – 2009 sound a lot like the challenges caused by the pandemic in 2020 – 2021! And in both cases, there is no game-plan or scenario-plan to provide guidance.

To find out how to make our corporate partner program sustainable in 2009, I came up with a plan to conduct confidential, one-on-one interviews with top-tier partners. The results were invaluable in helping our association maintain revenue from our corporate partnership program – even as the economy was struggling. During the past four years, I’ve conducted interviews with sponsors and partners for client associations.

Some sponsors expressed concerns. For example:

  • “The sponsorship only gives us name exposure. I would hope that it gives more than that.”
  • “For the money, time and energy [the sponsorship involves], I can create other opportunities.”
  • “We really like [the association’s staff] and our relationship, and they try very hard. I’m just not sure that they are giving us the things that directly help us.”

Some sponsors suggested opportunities. For example:

  • “We want to help develop a more meaningful program. We think our participation is a direct benefit to their members.”
  • “Our contact person at the association has been outstanding – very friendly and open to brainstorming.”
  • “We love opportunities to publish, speak and present. We want to be seen as a thought leader in the field.”

I use this feedback to make changes in corporate sponsorship and partnership programs to meet the needs of companies while staying in alignment with the association’s mission and needs of its members.

Confidential one-on-one interviews are a way to find out what sponsors and partners are really thinking so associations can improve their programs.

Bruce Rosenthal is a strategic advisor, consultant, and educator for association on creating successful corporate sponsorship programs. Rosenthal is also Co-Convener of the Partnership Professionals Network, a national organization devoted exclusively to improving corporate sponsorship programs. He will present a webinar for DFWAE on January 13, 2021 on “How to Ramp Up Corporate Sponsorship Revenue....During the Pandemic.”


Texas CASA Distinguished Speakers Series PDF Print Email
Wednesday, October 28, 2020 04:35 PM

New Distinguished Speaker Series Launches Oct. 2 

Texas CASA is excited to launch the Distinguished Speakers Series, a new, advocacy-focused learning opportunity for the CASA network and other community partners involved in the child welfare system. The multi-part series will feature high-caliber speakers sharing their expertise on topics and issues impacting the child welfare system and how we can all enhance our advocacy for children and families involved in the system.

The series begins on Thursday, Oct. 29, with Dr. Jessica Pryce and wraps up on Wednesday, Nov. 18, with Professor Ibram X. Kendi. The full schedule and speaker bios are below.

Register now to secure your spot for all four episodes! Reminder emails with the link information will be sent before each episode.



We Need Your Help! Join New ASAE Letter to Expand the PPP PDF Print Email
Wednesday, September 09, 2020 05:17 PM

Dear Members and Advocates:

We are close. Yes, negotiators remain apart on an overall deal for the next COVID-19 relief package, but 501(c)(6) organizations are close to gaining access to the Paycheck Protection Program (PPP). Fortunately for our community, expanding PPP to nonprofit associations and other 501(c)(6) organizations holds broad bipartisan support in both chambers of Congress.

The issues that repel negotiators, such as state funding, do not include PPP expansion to 501(c)(6)s. That said, we must do everything we can to keep this issue top-of-mind for Congress and the Administration. The more time goes by, the more opportunity for progress to recede. This is true for any issue, but we have the power to prevent that.

New Sign-On Opportunity

ASAE is pleased to announce a new community sign-on letter – focused solely on PPP – that urges Congress to pass relief legislation and support 501(c)(6) organizations. Add your organization by the September 14 deadline.

In addition to providing for 501(c)(6) eligibility on equitable terms, the letter calls on Congress to enact the following PPP-related provisions:

  1. Reauthorize until at least March 31, 2021;
  2. Include 501(c)(6) nonprofits in the so-called “second draw” program;
  3. Expand the definition for eligible “receipts” within the “second draw” program to include in-person event cancellations and lost revenue from certification programs and other education; and
  4. Apply lobbying language as outlined in Section 90001 of the HEROES Actand included in the broadly bipartisan Local Chamber, Tourism, and 501(c)(6) Protection Act of 2020 (H.R. 6697).

As a reminder, the lobbying language referenced in #4 above would prohibit borrowers from including salaries of all federally registered lobbyists on staff in PPP loan term calculations. We reported last month on harmful lobbying restrictions presented in the Senate.

Will They, or Won’t They? 

We’ve been through this exercise before. About a month ago, there was a chance for an agreement, but negotiations didn’t produce. Now, with government funding set to elapse at the end of September and the elections right around the corner, predictability is elusive. But we can try, and here’s how we see it:

Our priority is to help secure an agreement by the end of September. October will be largely dedicated to political activities ahead of the elections and anything after that may depend on election results.

The best thing we can do right now is raise the volume on our collective voice. Congress and the Administration need to hear us, so make them listen and add your organization to our community sign-on letter.

Thank you. And special thanks to the organizations that graciously provided us with compelling data and testimonials – this information and our community’s unwavering support have proved invaluable.

We hope you all have a great holiday weekend.


Mary Kate Cunningham, CAE
Vice President of Public Policy

DFWAE Charity Partnership PDF Print Email
Wednesday, September 09, 2020 05:03 PM

DFWAE Charity Partnership 2020

Our Friends Place helps young women break generational cycles of abuse, neglect, poverty and homelessness through empowering self-reliance and independence.

DFWAE’s support helps young women ages 12-24 who experience homelessness or unstable housing in North Texas. Our Friends Place’s Transitional Living Centers (TLCs) provide a home, case management, and life skills that stress the importance of education, career, and financial stability to build a brighter future. These life skills are translated into the SOAR to Success homeless prevention program for at-risk youth in high school, college, or part of programs with partner agencies in North Texas. As of August 2020, they have served more young women already than in any previous year.

There are two ways to support Our Friends Place!

  1. Donate by PayPal or credit card: In order to track donations on behalf of DFWAE members, please scroll down to "Make an Honorary or Memorial Gift" and make a gift in honor of DFWAE.
  2. Send gift cards: Walmart or Target can be mailed to Our Friends Place, 6500 Greenville Avenue, Suite 620, Dallas, TX 75206 to be given to their young women in need of new outfits and basic supplies. Please note the cards are sent on behalf of DFWAE members. 


Cares Grants Now Available PDF Print Email
Tuesday, July 21, 2020 03:43 PM

DFWAE Cares Grants Now Available

The DFWAE Cares grant program was established in July 2020 by the DFWAE Board of Directors after members expressed a desire to donate time, talent or treasure to support others in our community who are going through a time of need. Particularly related to the COVID-19 pandemic, there are professionals in associations, CVBs, hotels, service providers, and other disciplines who have been furloughed or laid off and are unable to pay their DFWAE dues. This time is critical for them to remain a member so that they can network to find new opportunities and keep up their credentials and education.

To learn more and apply or donate, visit www.dfwae.org/care.

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