Say Cheese! How to Personalize Your Marketing Promotions

Do your marketing promotions look tired and dated? What’s the impression your attendees and members get when they repeatedly see the same stock photo of a “member” on your brochure and ads? Is it hard for you to create and maintain a library of creative, unique printed and digital pieces for your ongoing marketing efforts? 

If so, then you’ll want to make time to join us for November’s Lunch and Learn. This installment’s speaker is Nancy Calaway, Director, Member Communications and Marketing, American College of Emergency Physicians (ACEP). 

At this event, Nancy will show you how a Studio concept at your association’s next meeting can help: 

Personalize your promotions
Develop a strong bank of reference materials
Help to add visual interest to websites, articles and other communication vehicles
Provide a valued member benefit—a professional portrait.

She’ll also discuss how to sell the idea to stakeholders, working with both internal and external teams to create and manage the Studio.

You only get one chance to make a first impression and Nancy is going to show you how to do it with style.


Nancy Calaway, American College of Emergency Physicians


11:30 am – 12:00 pm; Registration & Networking
12:00 – 12:30 pm; Lunch
12:30 – 1:30 pm; Program

CAE Credits

This Lunch & Learn offers one (1) CAE credit hour in IX. Marketing, Public Relations and Communications. 


Is your organization 100% CAE?

DFWAE has a new membership program that honors those associations and organizations who invest in their teams through the Certified Association Executive (CAE) Credential.

Through this new program, organizations that have 100 percent of their CAEs enrolled in DFWAE membership qualify for special recognition via our website and during Association Day. When additional members of your team become CAEs their dues are $25 off for the first year they are credentialed.

Click here for the list of DFWAE CAE 100. 

Join Today

New Board Takes Office

Introducing the 2019-2020 DFWAE Board of Directors who were sworn into office last week at the annual awards luncheon.


  • Jonathan Kraatz, President
  • Mollie Pillman, MS-HSM, MBA, CAE, President Elect
  • Shawna Strickland, PhD, CAE, Treasurer
  • Darrin Scheid, CAE, Secretary
  • Kris Williams, CAE, Immediate Past President


  • Valerie Bakies-Lile, CAE
  • Natalie Clark
  • Shasta Foy, CAE
  • Gary Hines, CAE
  • Kimberly Hopkins
  • Beth Roach
  • Greg Vaughn 
  • Associate Director – David Ferrer
  • Associate Director – Leslie Shannon
  • CVB Director – Amanda Wells, CMP