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April Lunch & Learn : Membership Development
Wednesday, April 18, 2018, 11:30 AM - 1:30 PM CST
Category: Lunch & Learn


The April Lunch & Learn topic is Membership Development, with discussion to include early highlights from the 2018 Membership Marketing Benchmarking Report.


Attendees will be among the first to hear the early findings of MGI's 10th Annual Membership Marketing Benchmarking Report. The Annual Report highlights what is working and what is not in all aspects of membership marketing from new member acquisition to engagement to renewals to reinstatement programs from over 1,000 trade and individual membership societies nationwide.


  • 11:30 am to 12:00 pm: Registration and Networking
  • 12:00 to 12:30 pm: Lunch
  • 12:30 – 1:15 pm: Speaker
  • 1:15 – 1:30 pm: Wrap Up


Richard P. Whelan, CDM
Marketing General Incorporated

Richard P. Whelan is President of Marketing General Incorporated (MGI), a diversified direct marketing solutions agency located in Alexandria, Virginia. Mr. Whelan has 35 years experience in marketing and advertising for non-profit organizations and for-profit corporations. Over the years he has worked closely with dozens of associations in the educational, public service, and health care fields. Mr. Whelan has earned his Certified Direct Marketer designation (CDM). He is the current Board Vice President of the Direct Marketing Association of Washington Educational Foundation, and was honored as their “Professional of the Year” in 2009.  He is a past board chair of the DMAW and a former chair of the ASAE Membership Section Council, has served on the ASAE Industry Partner Alliance Committee and is immediate past-chair of the ASAE Key Consultants Committee.  He is a frequent presenter on association marketing topics for DMAW, ASAE, PCMA and other associations.  In 2016 he was awarded “Association Partner of the Year” by Association Trends.


CAE Credits

This lunch & learn offers one (1) CAE hour in Domain 3 (Membership Development).


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