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April Lunch & Learn : Membership Development
DoubleTree by Hilton Dallas - Market Center
2015 Market Center Blvd
Dallas, TX 75207

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Wednesday, April 18, 2018, 11:30 AM - 1:30 PM CDT
Category: Lunch & Learn


The April Lunch & Learn topic is Membership Development, with discussion to include early highlights from the 2018 Membership Marketing Benchmarking Report.


Attendees will be among the first to hear the early findings of MGI's 10th Annual Membership Marketing Benchmarking Report. The Annual Report highlights what is working and what is not in all aspects of membership marketing from new member acquisition to engagement to renewals to reinstatement programs from over 1,000 trade and individual membership societies nationwide.


  • 11:30 am to 12:00 pm: Registration and Networking
  • 12:00 to 12:30 pm: Lunch
  • 12:30 – 1:15 pm: Speaker
  • 1:15 – 1:30 pm: Wrap Up


Scott Seril, CDM
Managing Director
Marketing General Incorporated

Scott has more than 25 years of experience in direct marketing and non-profit fundraising and brings a wide range of knowledge to Marketing General.  In that time he has overseen and managed all aspects of multi-million dollar direct marketing programs including copywriting, graphic art design, data segmentation and analysis, telemarketing, digital strategy and print production. His experiences include designing and implementing membership development and fundraising programs for a wide variety of organizations including national and international humanitarian, social and environmental groups.

He is a graduate of Queens College of the City University of New York with a Bachelor of Arts degree in History and earned his Direct Marketing Certification from Virginia Commonwealth University. 

CAE Credits

This lunch & learn offers one (1) CAE hour in Domain 3 (Membership Development).


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