Overview:

If there's one thing most associations have faced, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.

Learning Objectives:

1. Analyze which components of a pricing and value strategy your organization is lacking

2. Develop a plan of action to initiate a proper pricing and value strategy

3. Execute an annual review for continuous improvement in value and pricing

Speaker:

Dr. Michael Tatonetti, CPP, CAE, Founder & Consultant, Pricing for Associations

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field and the author of Pricing for Associations, available on Amazon. You can learn more about the work he and his team is doing at www.pricingforassociations.com.