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May 2023 Webinar: Small Budget, Big Impact: Affordable Ways to Level Up Marketing
Wednesday, May 17, 2023, 11:00 AM - 12:00 PM CDT
Category: Webinar

Small Budget, Big Impact: Affordable Ways to Level Up Marketing

If you’re a small- to mid-sized association, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise, the old adage does still hold true – you have to spend money to make money. Fortunately, today, it’s possible to make a tremendous, polished, professional impact through your marketing initiatives with only a modest marketing budget. 

In this session, you’ll learn about techniques and tools that are truly within reach, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session, we will showcase real campaigns—and their results, as we highlight some of the tools and techniques that helped these low-cost campaigns generate high impact returns. You also can access a hot list of low-cost marketing ideas that make a huge impact.

  • Takeaway 1: Participants will understand how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.
  • Takeaway 2: Participants will be able to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.
  • Takeaway 3: Participants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.

Jemilah Senter headshotSpeakerJemilah Senter, VP, Marketing and Communications, Association Solutions

Location: Live Webinar 

CAE: Domain 8. Marketing and Communications

Registration: DFWAE Members - $15, Non-Members - $35

Time: 11:00 a.m. - 12:00 p.m.




About Jemilah Senter

Jemilah Senter has spent her 25+-year career focused on marketing and communications, with considerable experience in integrated marketing strategy development and execution, brand development, marketing technology assessment and implementation, marketing operations, and marketing talent growth and development. In her current role as Association Solutions’ VP of Marketing and Communications, she manages creative staffing, leads marketing strategy for MCIs AMC clients, manages a portfolio of consulting projects, and oversees the operations of the entire Association Solutions creative team including business development.

Before joining MCI, Jemilah spent nearly five years as the director of marketing and communications for a large 501c3 human services and advocacy organization. She has also served as the Director of Marketing and Communications for Association Forum and has considerable experience in for-profit B2B and D2C marketing.

Jemilah earned a bachelor’s degree in marketing and advertising from Columbia College Chicago and certificates from the University of Chicago Booth School of Business in association digital marketing and association integrated marketing.