March Webinar: Magnetizing Your Membership with a Lead Magnet

According to MGI, more than half of organizations experiencing membership growth have one thing in common: they are continuously adding new members to their membership funnel. So, relying solely on retention is not good enough to experience membership growth that always trends upward.
To attract quality prospective members to your organization, you must have a compelling lead magnet that delivers value from the minute they join your mailing list. In Magnetizing Your Membership with a Lead Magnet, you will learn:

• How a quality lead magnet can increase your membership conversion rate
• 5 qualities of a good lead magnet
• A simple system for creating a quality lead magnet

Quit using your newsletter as your go-to opt-in. Instead, give your membership leads something juicier that they can't wait to gobble up. A quality lead magnet creates value and drives prospects to say “yes” to joining faster than you thought possible.

Date & Time: Wednesday, March 30, 2022, 11:00 am - 12:00 pm
Speakers: Leona Scott, President JEP Marketing Communications
CAE Credit: Domain 8: Marketing & Communications
Registration: Members $15, Non-Members $35

Register Now!

Leona Scott, President of JEP Marketing Communications, is a content creator, founder and president of JEP Marketing Communications in North Texas. Having worked for professional and trade associations for most of her professional career as both an editor and overseeing marketing and communications teams, she is committed to using content as a way to build membership value to attract, convert and retain members. Last spring, Leona published The C.O.N.T.E.N.T. Solution, a step-by-step workbook on how to use content to drive membership through goal setting and planning. Leona is an active member of DFWAE and currently serves as the chairperson of the Marketing/Communications Committee.