Welcome to the Dallas/Fort Worth Association Executives

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DFWAE, the Association for Association Professionals

WHO WE ARE: DFWAE is a professional society of executives and fundraisers who are focused on individual giving, corporate development, and revenue growth. Our members are staff leaders for associations and/or c3 nonprofit foundations that are affiliated with professional societies or trade groups.

WHAT WE DO: DFWAE provides the North Texas Association community with leading educational and networking events designed specifically for the needs of association professionals.

DFWAE's membership is made up of professionals who serve a variety of industries, societies, and social organizations. Collectively, we represent countless professionals throughout the state, country, and nation.

Our members contribute their skills and knowledge to advance DFWAE and exchange experiences that will benefit the Texas association industry. DFWAE exists to support and strengthen the success of association professionals and the associations they serve.

Association professionals seek to grow in their career paths, and DFWAE ensures that by hosting a wide variety of in-person events, webinars, conventions, online learning resources, and many more.

We invite you to discover what DFWAE can do for you and your career!

UPCOMING DFWAE EVENTS

Please join us at the Sheraton Downtown Fort Worth
for a full day of speakers, networking, lunch, and
mentoring with association professionals from the
Dallas-Fort Worth region. Together, we face the
same challenges in our roles and can learn from
each other. The exhibit hall will provide
opportunities to meet suppliers
and discover how they can assist us in our field.
Registration Fees: Early Bird rates $159 for members and $279 for non-members

(early bird prices are valid through Feb. 14, 2025.)
Regular registration rates ($169 for members) and $289 for non-members.
(Rates effective 02/15/2025.)
**New this year for *non-members, your registration includes a year of DFWAE membership

If you're interested, sponsorship and exhibitor
opportunities are available.

We look forward to seeing you at DFWAE's
premier event for association professionals
in North Texas! #DFWAE #AssociationDay2025

Why Now is the Time to Change Your Pricing Strategy (and how to do it)
December Webinar
Fees: $15 members, $35 non-members
1 CAE for Domain: 4 Operations will be awarded.

Overview:
If there's one thing most associations have faced, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.

Learning Objectives:
1. Analyze which components of a pricing and value strategy your organization is lacking

2. Develop a plan of action to initiate a proper pricing and value strategy

3. Execute an annual review for continuous improvement in value and pricing

Speaker:
Dr. Michael Tatonetti, CPP, CAE, Founder & Consultant, Pricing for Associations

We are currently seeking dynamic speakers to lead
sessions that engage attendees in meaningful
discussions and offer innovative solutions to industry
challenges. This is an excellent opportunity to showcase
your expertise and contribute to the professional
growth of your peers.

If you're interested in presenting, please click
here for more information on how to apply.