April Lunch & Learn : Membership Development
DoubleTree by Hilton Dallas - Market Center 2015 Market Center Blvd Dallas, TX 75207 USA View additional information
Wednesday, April 18, 2018, 11:30 AM - 1:30 PM CDT
Category: Lunch & Learn
TopicThe April Lunch & Learn topic is Membership Development, with discussion to include early highlights from the 2018 Membership Marketing Benchmarking Report. DescriptionAttendees will be among the first to hear the early findings of MGI's 10th Annual Membership Marketing Benchmarking Report. The Annual Report highlights what is working and what is not in all aspects of membership marketing from new member acquisition to engagement to renewals to reinstatement programs from over 1,000 trade and individual membership societies nationwide. Schedule
SpeakerScott Seril, CDM Scott has more than 25 years of experience in direct marketing and non-profit fundraising and brings a wide range of knowledge to Marketing General. In that time he has overseen and managed all aspects of multi-million dollar direct marketing programs including copywriting, graphic art design, data segmentation and analysis, telemarketing, digital strategy and print production. His experiences include designing and implementing membership development and fundraising programs for a wide variety of organizations including national and international humanitarian, social and environmental groups. He is a graduate of Queens College of the City University of New York with a Bachelor of Arts degree in History and earned his Direct Marketing Certification from Virginia Commonwealth University. CAE Credits This lunch & learn offers one (1) CAE hour in Domain 3 (Membership Development).
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