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 DFWAE Toastmasters August 2010 Newsletter

DFWAE President’s Strategic Plan
Michele Packard-Milam, CAE

In addition to being incredibly hot, the past two months have been very busy ones for your DFWAE Board of Directors.  We developed a new strategic plan, did board optimization training, launched a member satisfaction survey and are nearing completion of bylaws revisions.  To keep you up to date, a brief overview of the strategic plan is shown below. 

 The format of this Strategic Plan is set out in vision statements for each core component of the enterprise, followed by strategies that will help us achieve these visions.  These highlights will just give you a sampling of what’s in the works.

DFWAE Mission

The mission of DFWAE is to serve the association community by promoting professionalism, encouraging leadership development and facilitating the exchange of ideas and information through quality programs and services.

Membership

Vision:  DFWAE enjoys a growing, engaged, satisfied, informed population of members from all across its marketplace

Strategies:  We have just launched a member needs assessment, and Kris Williams, CAE, chair of the Membership Committee, has a new recruitment plan almost ready to implement.  We are also considering launching a mentoring tactic, driven by past leaders and volunteers, directed toward new members.

Education

Vision:  DFWAE offers relevant, timely, affordable, well-attended, profitable educational programs that tie into the CAE knowledge domains

Strategies:  You may already have noticed that our content is now tied into the new CAE domains, and hopefully you have seen the call for presentations as we try to draw more of our members into the learning community as facilitators, panelists and presenters. 

Our Education Committee, chaired by Marilyn Ellis, is in high gear, planning new educational opportunities in multiple venues, with particular emphasis on the needs revealed in our survey.  We will also be looking to partner with one of our local universities to support CAE studies, with the potential to develop a DFWAE-branded study guide, much like the Michigan SAE product many of us have used in the past.

Marketing/Communication

Vision:  DFWAE expresses value and supports the prestige of its brand through timely, consistent, targeted and attention-grabbing communications.

Strategies: Like all associations, creating a clear value proposition and communicating it well and often are challenges.  You may have noticed that our website was relaunched on the Affiniscape platform, giving us more flexibility to create timely communications and interactive features.  We are also looking for new ways to bring sponsors into the mix, under the leadership of Blake Bozeman, Chairman of the Sponsorship Committee.

I am delighted to announce the launch of DFWAE Leadership Briefings on September 1^st.  DFWAE members will begin receiving these powerful and informative newsletters twice each month.  These timely publications, powered and sponsored by MultiView, will bring you practical knowledge and best practices on many aspects of association management, from meeting management to member recruitment and retention.

Networking/Social Media

Vision:  DFWAE creates engagement through accessible, multi-channel, appealing programs and venues (both online and offline) for SIGs (Special Interest Groups)

Strategies:  For the website, we are looking to define SIGs and create offerings that appeal specifically to them.  We have launched a FaceBook Fan page, a Linked In Group and we’re looking at other ways to bring the community to our members.  Board Secretary Dana Glazier, CAE, has done a terrific job of getting us rolling and we are actively looking for someone to head up our Social Media strategies, so if you’re interested, give me a call.

The Bottom Line:  There’s a lot of work being done to deliver new opportunities for you.  We want you to advance your career through learning, sharing and building your network in our lively association community. 

What will take you to the next professional level?  The Strategic Plan, Bylaws and the Board Optimization PowerPoint Presentation will all be available on our website – take a look and tell us what you think!  We are listening!

DFWAE: Providing Leadership to the North Texas Association Community Since 1981

We are your resource for career excellence. As a member, you have exclusive access to:

• Peer-to-Peer Networking
• Educational Events in DFW
• Leadership Development Opportunities

Keep your career on track by becoming a member of DFWAE. Not only will you enhance your professional growth and expertise, you will help advance the mission of your organization.

DFWAE members are crucial parts of organizations that lead and change entire professions and industries. We know their individual successes elevate the status of our shared profession and enhance our own standing.

DFWAE creates an atmosphere where members can share their expertise in association management. For almost 30 years, DFWAE has been the premier organization for North Texas association professionals. We are an organization created by association professionals to focus on the issues that directly affect you.

Join Us! It's the best career move you'll make! Click here for more information.