BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Chicago X-LIC-LOCATION:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:0c4c87df4a692c53d59ca4ec48446e8687 CATEGORIES:Lunch & Learn SUMMARY:February 2020 Lunch & Learn: Talkin ‘Bout Younger Generations: Millennials & Gen Z LOCATION:Reata Restaurant\, 310 Houston St\, Fort Worth, TX 76102 DESCRIPTION:
Organizations and associatio ns are often faced with the challenge of reaching a variety of generations and audiences. Although Baby Boomers and Generation X have been primary tar gets in the past, in today’s digital world, the rise of younger generations brings a new set of requirements and challenges for organizations. Organiz ations must begin shifting their marketing and communication practices to a ppeal to new, emerging groups of constituents like Millennials and Generati on Z. Join Erin Geoffroy, Senior Manager, Marketing Communications at Personify to dive into what makes each generation unique and how to best communicate with them to drive results for your organization. Based o n recent research, this presentation will provide insights on how organizat ions can better market to younger generations through content and social me dia practices to drive member acquisition, engagement and retention.
Speaker: Erin Geoffroy, Senior Manager, Marketing Communic
ations, Personify
Location: Reata Restaurant, 310 Hou
ston St, Fort Worth, TX 76102
CAE: Domain IX. Marketing, Public Relations and
Communications
Registration: $45 Members, $65 Non-Members
11:30 am – Registration & Networking
12:00 pm – Lunch
1
2:30 pm – Speaker Introduction & Program
1:15 pm – Q&A/Wrap U
p
1:30 pm – Lunch & Learn Adjourned