Talkin ‘Bout Younger Generations: Millennials & Gen Z

Organizations and associations are often faced with the challenge of reaching a variety of generations and audiences. Although Baby Boomers and Generation X have been primary targets in the past, in today’s digital world, the rise of younger generations brings a new set of requirements and challenges for organizations. Organizations must begin shifting their marketing and communication practices to appeal to new, emerging groups of constituents like Millennials and Generation Z. Join Erin Geoffroy, Senior Manager, Marketing Communications at Personify to dive into what makes each generation unique and how to best communicate with them to drive results for your organization. Based on recent research, this presentation will provide insights on how organizations can better market to younger generations through content and social media practices to drive member acquisition, engagement and retention.

Speaker: Erin Geoffroy, Senior Manager, Marketing Communications, Personify
Location: Reata Restaurant, 310 Houston St, Fort Worth, TX 76102
CAE:  Domain IX. Marketing, Public Relations and Communications
Registration: $45 Members, $65 Non-Members

Register 

Schedule

11:30 am – Registration & Networking
12:00 pm – Lunch
12:30 pm – Speaker Introduction & Program
1:15 pm – Q&A/Wrap Up
1:30 pm – Lunch & Learn Adjourned